Floral Design for Private & Corporate Events
Every event tells a story. Whether it’s a brand launch in Mayfair, an intimate dinner in Chelsea, or a private celebration tucked away in the countryside, the design of the space sets the tone long before the first guest arrives.
At PIERR Flowers, we believe that floral design is more than an accessory; it’s the language of atmosphere. Flowers express a mood that words can’t: elegance, warmth, energy, sophistication. For us, each event is a blank canvas, and every bloom plays a role in bringing it to life.
Our work combines sustainably sourced fresh flowers and preserved blooms to achieve beauty that lasts: refined, balanced, and intentionally designed to enhance every moment.
The Power of Floral Storytelling
Floral design has the ability to completely transform how a room feels. It can soften a corporate boardroom, elevate a brand’s identity, or create intimacy in a grand venue.
For private clients, florals often tell personal stories: a favorite flower from childhood, a scent that evokes memory, a colour that represents love or renewal. For corporate clients, florals communicate brand values: sustainability, creativity, innovation, or hospitality.
We approach both the same way, by starting with a question: What emotion should your guests feel when they walk in?
Designing for Private Events
Private events are deeply personal. Whether it’s a milestone birthday, an engagement party, or a family celebration, flowers should complement the experience rather than overpower it.
For these moments, we focus on:
Atmosphere over scale. A few perfectly placed arrangements can have more impact than a room full of large displays.
Natural palettes. We love soft neutrals, muted pinks, taupes, and fresh greens that bring calm and warmth.
Textures that feel alive. Mixing preserved hydrangeas with fresh roses or eucalyptus brings depth and longevity.
Details that matter. Personalized floral touches - from name cards with miniature blooms to hand-tied bouquets as parting gifts - make guests feel truly seen.
Every design is meant to be felt as much as admired.
Designing for Corporate Events
Corporate events demand a different kind of storytelling, one that blends aesthetics with strategy.
In London, venues are as diverse as the brands that fill them. A product launch at the Mandarin Oriental calls for refined minimalism; a company dinner at The Ned invites boldness and atmosphere. We design to match the rhythm of each setting.
Our guiding principles for corporate floristry include:
Brand alignment. We translate brand colors, values, and tone into floral language, from sleek monochrome palettes to organic natural textures.
Functionality. Flowers should enhance communication, not block it. We design for camera angles, table layouts, and movement flow.
Sustainability. Every design uses responsibly sourced flowers and materials. Wherever possible, we reuse vessels, compost stems, and incorporate preserved florals that last far beyond the event.
Memorable first impressions. Statement arrangements in entryways or reception areas set the emotional tone for the evening.
Lighting, Longevity, and Atmosphere
Event lighting is one of the most overlooked aspects of floral design. Under dim or colored light, hues shift dramatically. That’s why we always test our arrangements under real lighting conditions.
Under warm light: ivory, blush, and champagne tones glow softly and feel intimate.
Under cool light: whites, silvers, and greens appear clean and modern.
For long events: preserved or semi-dried elements help designs hold structure through the evening.
We build each arrangement with intention, ensuring that flowers look as exquisite at midnight as they did at the first toast.
Sustainability at the Heart of Every Event
Luxury doesn’t have to mean excess. At PIERR, we define luxury as thoughtfulness - beauty created with respect for nature.
We partner with ethical growers, prioritize local and seasonal blooms, and minimize waste through reusable installations and preserved flowers. These choices don’t just make sense for the planet - they also make events feel more grounded and meaningful.
Our clients value this approach because it reflects modern sensibility: refined, responsible, and real.
Collaboration is Key
We often work hand in hand with event planners, stylists, hotels, and corporate teams, ensuring the floral narrative fits seamlessly into the overall concept. From color direction to lighting coordination, every detail is considered.
We believe collaboration creates stronger storytelling. By aligning early with creative teams, we can design florals that complement every touchpoint - from menus and invitations to table linens and scent design.
Key Takeaways
Every event tells a story. Flowers are the language of atmosphere - they shape emotion, energy, and connection.
Private events focus on intimacy. Natural tones, layered textures, and personal details create memorable warmth.
Corporate events focus on identity. Florals express brand personality through color, structure, and tone.
Sustainability is essential. Mixing preserved and sustainably sourced flowers achieves elegance with purpose.
Lighting and collaboration matter. Great florals work in harmony with venue lighting, layout, and team vision.
A Final Note
At PIERR Flowers, we see floral design as the meeting point between art and intention. Every petal, stem, and shade is chosen to create an atmosphere - not just beauty, but meaning.
Whether you’re planning an intimate gathering or a large corporate event, our goal is to make each floral moment feel like it belongs - naturally, effortlessly, and elegantly.
Because the most beautiful events are not those that simply impress; they are the ones that stay with you.